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Financial Fitness

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Cassandra McKenzie
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Identify Your Financial Values



@Everyone

There’s more to having a financial plan than setting financial goals, such as paying off debt, building an emergency fund or saving for retirement.

A well-thought-out financial plan connects these goals to something deeper — to your “why.”

This “why” is what I like to call your financial values.

Think of financial values as a set of two or three core ideas that guide your financial decision-making.


What’s important is that these values resonate with you personally. While they can vary widely between different people, I find that they typically fall into one of six categories:


  1. Security. Valuing a stable and predictable financial future.

  2. Accumulation. The focus is to grow a number, such as your total net worth, over time.

  3. Freedom. Prioritizing the ability to make life choices without financial constraints.

  4. Generosity. The desire to give back and help others.

  5. Enjoyment. Spending on experiences and items that bring joy.

  6. Family. Ensuring the well-being and financial stability of loved ones.


The question I find most helpful here is this:


“When I look back on my life many years from now, which financial values will I most regret choosing not to prioritize?”


With that question in mind, take time now to choose the values most important to you and write them down in your financial plan. While the general categories above are a good starting point, feel free to put your own spin on this exercise. Your values are your own.




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